General

A Plain English Summary of GDPR

The new European General Data Protection Regulation (GDPR): What is it? Does it apply to you? What do you have to do to be in compliance with GDPR? Here are some helpful resources: The Ultimate Guide to WordPress and GDPR Compliance (in Plain English) WPBeginner.com May 22, 2018 Are you confused by GDPR, and how it will impact your WordPress site? GDPR, short for General Data Protection Regulation, is an European Union law that you have likely heard about. We have received dozens of emails from users asking us to explain GDPR in plain English and share tips on how to make your WordPress site GDPR compliant. In this article, we will explain everything you need to know about GDPR and WordPress (without the complex legal stuff). To help you easily navigate through our ultimate guide to WordPress and GDPR Compliance, we have created a table of content below: Table of Contents What is GDPR? What is required under GDPR? Is WordPress GDPR Compliant? Areas on Your Website that are Impacted by GDPR Best WordPress Plugins for GDPR Compliance Read more… ……. Some other sources you might want to consult: 5 steps to sustainable GDPR compliance | SAS GDPR Compliance Checklist What is the GDPR, its requirements and deadlines? | CSO Online 6 steps for GDPR compliance | CSO Online 5 Ways to Make Your Database GDPR-Compliant – DZone Security GDPR Compliance and Data Collection: How To Make It Work – EContent Magazine GDPR: What it Means for Google Analytics Online Marketing

Google: Final Warning on HTTPS for Websites

Google Chrome Issues Final Warning on HTTPS Search Engine Journal May 18, 2018 Google Chrome announced that it will show a prominent “Not Secure” message in the browser bar starting in October 2018. Consider this your final warning. After October 2018 Chrome and likely all other Chrome based browsers like Vivaldi will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions. Currently Google is displaying a green icon to indicate that a website is secure. Google reports that because so many sites are now secure, they will begin to flag the insecure sites with a prominent red warning. Additionally Chrome will stop displaying the green icon for secure websites. The reasoning behind this decision is that HTTPS should be considered the default state of a website, particularly now that so many websites are secure. User expectations should be that a site is secure. Thus it makes sense that a warning should be reserved for a dangerous situation, not for a safe situation. Read more…

Does Your Local Business Still Need a Website?

Do Local Businesses Still Need a Website? by Jamie Pitman, BrightLocal.com April 16, 2018 While 97% of consumers looked online for an local business last year, fewer people are following up that research with a website visit. The median click-through rate for the number 1 ranking on Google was down 37% last year, suggesting that fewer search users are clicking through to local business websites. For SEO, link building, brand building, and meeting consumer expectations, having a great local business website is still critical. If you’re on the fence about having a website built for your local business, it’s easy to read all of the above and decide that there’s very little point. However, there are a multitude of reasons why every small business should have its own website, regardless of its Google My Business listing, directory listings or Facebook page popularity. Reason 1: It’s (almost) a pre-requisite for local SEO It’s far, far more difficult to rank in the local pack listings without your own website. While it isn’t impossible, it’s far, far more difficult to rank in the local pack listings without your own website.With the continuing advancement of mobile search and the increasing popularity of voice search, local search visibility is important for every local business. If you don’t have your own website, it is almost impossible to attain the level of visibility you need to drive footfall to your local business. Reason 2: Consumers expect it While consumers are increasingly able to find the information they need and take an action directly from search results, research from the Local Search Association confirms that most consumers expect a local business to have a website. In The Digital Consumer Study, the Local Search Association found that 63% of consumers used the website to find a local business or

WordPress 4.9.4 Fixes Critical Auto Update Bug in 4.9.3

WordPress 4.9.4 Fixes Critical Auto Update Bug in 4.9.3 by Jeff Chandler, WordPress Tavern February 7, 2018 Hours after WordPress 4.9.3 was released, the WordPress development team followed it up with 4.9.4 to fix a critical bug with the auto update process. The bug generates a fatal PHP error when WordPress attempts to update itself. This error requires [some] WordPress site owners and administrators to manually update to WordPress 4.9.4 by visiting your Dashboard and clicking the Update Now button on the Updates page. Alternatively, you can update by uploading the files via SFTP or by using WP-CLI. Dion Hulse, WordPress lead developer, says managed hosts that apply updates automatically for their customers will be able to update sites as they normally do. This may explain why some users have reported that sites running 4.9.3 have automatically updated to 4.9.4 without issue. Read more…

Marked jump in brute force attacks against WordPress sites

If you haven’t done a security audit on your WordPress sites recently, now is the time!   Breaking: Aggressive WordPress Brute Force Attack Campaign Started Today, December 18, 2017, @ 3am UTC by Mark Maunder, Wordfence December 18, 2017 A massive distributed brute force attack campaign targeting WordPress sites started this morning at 3am Universal Time, 7pm Pacific Time. The attack is broad in that it uses a large number of attacking IPs, and is also deep in that each IP is generating a huge number of attacks. This is the most aggressive campaign we have seen to date, peaking at over 14 million attacks per hour. The attack campaign was so severe that we had to scale up our logging infrastructure to cope with the volume when it kicked off, which makes it clear that this is the highest volume attack that we have seen in Wordfence history, since 2012. The campaign continues to ramp up in volume during the past hour as we publish this post. A graph of the attack volumes is shown below which shows the number of attacks per hour and the number of attacking IPs that we see each hour. Our infrastructure automatically blacklisted the participating IPs in real-time and distributed those to our Premium customers. This all happened unattended early this morning. We continue to monitor the campaign and are analyzing its origin and who is behind it. What we know at this time: The attack has so far peaked at 14.1 million attacks per hour. The total number of IPs involved at this time is over 10,000. We are seeing up to 190,000 WordPress sites targeted per hour. This is the most aggressive campaign we have ever seen by hourly attack volume. Read more…

Why your service business needs a website

Starting a service business? Here’s why you need a website. By Jonathan Long, GoDaddy Garage September 18, 2017 If you are starting a service business like landscaping, carpentry, or carpet cleaning, here are some of the benefits and reasons uou need a website. Why you need a website for your landscaping business Most consumers, no matter what product or service they’re looking for, begin their search online. Now, your business can — and should — use local listings and social networks like Facebook to connect with future customers. But to really do it right, you’ll need a website as well. It doesn’t have to be a big deal, either. A simple, one-page website with the right things is really all you need. If you’re not online, you’re invisible to your customers. When someone is looking for a service like landscaping, they turn to the internet for a solution. For example, a local couple might go to their desktop computer in the evening to look for a landscaper who can handle a large backyard redesign. Another person might remember they need the lawn mowed while standing in line at the coffee shop. On the spot, they’ll pull out their mobile phone to search for someone to do it. Your chances of showing up when they search improves if you have a complete online presence — including a website. Read more…

Websites to sell crafts

Looking for ways to sell your crafts to make a little extra money, but not ready for your own website? This article from GoDaddy discusses the Best Websites to Sell Crafts and the Pros and Cons of each option. The 6 best websites to sell crafts by Ashley Grant, GoDaddy Garage September 7, 2017 Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. If this sounds familiar — or you’re a knitter, jeweler, potter or some other craft maker who’s considering selling your goods — this post is for you. It’s easier than you might think to start your own handmade crafts business. Below, you’ll find some of the best websites to sell crafts, as well as some advice for creating an eCommerce store of your own. The 6 best websites to sell crafts Etsy Handmade at Amazon Artfire eBay Zibbet Bonanza Read more…

How Independent Contractors can Help Your Small Business

An interesting article discussing some of the reasons small business are reluctant to hire independent contractors (freelancers) and debunking some of the myths that are barriers to hiring a freelancer. The Truth About Hiring and Managing Independent Contractors in Your Business by Rieva Lesonsky, AllBusiness.com Sept. 1, 2017 A recent poll of over 2,200 small businesses conducted by Manta finds that few small business owners are taking part in the “gig economy” trend. Instead, the majority would rather hire permanent, salaried employees… Here are some myths and realities about hiring independent contractors that you should understand. Myth: You can’t control independent contractors. Reality: You can’t micromanage independent contractors—that much is true… However, providing detailed explanations of what you want from the freelancer, combined with explicit contracts laying out your expectations, will help ensure you get the desired results from the independent contractor’s work. Myth: Managing independent contractors will take up too much of your time. Reality: Independent contractors skilled in their fields often have decades of experience, which means they can typically hit the ground running… you won’t have to train them from the ground up as you might with entry-level permanent employees. Myth: Independent contractors are too expensive. Reality: One of the biggest advantages of hiring independent contractors is that you can find them at a wide range of price levels. Of course, the adage that you get what you pay for is also true… However, because independent contractors can laser-focus on your project without the distractions of the typical workplace, they’re likely to get things done more efficiently and effectively than many employees. Myth: Your employees won’t like working with independent contractors. Reality: Incorporating independent contractors alongside employees is standard practice in many industries. In fact, your employees are likely to welcome freelancers who can take time-consuming tasks

Marketing Myths for Small Business Owners

Marketing Myths Small Business Owners Should Stop Believing by Meaghan McCarthy, Search Influence August 29, 2017 When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If you’re considering investing in SEO for your company but aren’t sure if it is going to pay off in the end, get the real facts about common SEO misconceptions. Myth 1: Only businesses of a certain size, in particular industries, or with certain audience demographics need a website. Having a website in today’s world is essential for getting found by customers, and everyone can benefit from one. SEO will help you get found by the right audience, no matter how niche your market may be, from HVAC companies and mom-and-pop shops to CNC engineers and doctors. Myth 2: Keyword stuffing and duplicate content are good SEO practices. Myth 3: SEO is all about keyword rankings. There’s more to SEO than sprinkling some keywords into your content and calling it a day. Content creation, link building, local search optimization, and technical aspects of your website, like page speed, are all necessary components of a well-rounded and robust SEO campaign. Myth 4: Social media is just for sharing pictures of my kids at the beach. Social media helps you promote your content, share industry news with your followers, show off a bit of your personality and your brand’s tone, and engage directly with your customers. It’s the personal touch that matters in today’s business world. Plus, social media lets you find your customers where they spend the most time. Read more…

Chrome Extension Attacks Target Site Owners

PSA: 4.8 Million Affected by Chrome Extension Attacks Targeting Site Owners Wordfence.com August 17, 2017 In June, July and August, developers of the following Chrome extensions had their login credentials stolen through a phishing attack. The extensions affected are: Web Developer – Versions 0.4.9 affected Chrometana – Version 1.1.3 affected Infinity New Tab – Version 3.12.3 affected CopyFish – Version 2.8.5 affected Web Paint – Version 1.2.1 affected Social Fixer 20.1.1 affected TouchVPN appears to have been affected but the version is unclear Betternet VPN also appears to have been affected but no version was provided Based on total installs for these extensions, the attackers targeted a total of 4.8 million users. The developers of these Chrome extensions all had their account credentials compromised…. Once the attackers had access to modify the code in these Chrome extensions and release new code, they made a change that injected their own malicious Javascript into the extensions…. The code injects Javascript from the attacker’s own domain into the victim’s browser. The victim here is someone who is using the Chrome web browser and has one of these extensions installed. This allows an attacker to perform any action as the victim. This includes accessing any website the victim is signed into and modifying the content of any web page that the victim views. Once an attacker has control of one of your Chrome extensions, they own your web browser. Read more…
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