Page Load Speed: Benefits to Ranking in Mobile Search & User Retention

User experience improvements with page speed in mobile search
Google Webmaster Blog
April 4, 2019

Open Quote LargeTo help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we’ve observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights:

      • For the slowest one-third of traffic, we saw user-centric performance metrics improve by 15% to 20% in 2018. As a comparison, no improvement was seen in 2017.
      • We observed improvements across the whole web ecosystem. On a per country basis, more than 95% of countries had improved speeds.
      • When a page is slow to load, users are more likely to abandon the navigation. Thanks to these speed improvements, we’ve observed a 20% reduction in abandonment rate for navigations initiated from Search, a metric that site owners can now also measure via the Network Error Logging API available in Chrome.
      • In 2018, developers ran over a billion PageSpeed Insights audits to identify performance optimization opportunities for over 200 million unique urls.

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How does your site measure up when it comes to mobile loading speed?

  1. Check your load times at PageSpeed Insights.
  2. Check Google’s Chrome User Experience Report to see how you measure up to other web pages.
  3. See Google’s article on Why Performance Matters.

If your site doesn’t compare well to your competitors’ sites, you are almost certainly losing potential customers in a world where increasingly people have abandoned desktop and laptop computers and are searching for products and services on tablets or smart phones.

Contact us today for an evaluation of your business website. We won’t mislead you and we will never try to sell you anything you don’t need. But if your site does need updating, we’ll provide you with an estimate that is almost certainly much lower than you would expect. And you will soon make up that cost in new customers!

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