Google Chrome Issues Final Warning on HTTPS
Search Engine Journal
May 18, 2018

Google Chrome announced that it will show a prominent “Not Secure” message in the browser bar starting in October 2018. Consider this your final warning. After October 2018 Chrome and likely all other Chrome based browsers like Vivaldi will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

Currently Google is displaying a green icon to indicate that a website is secure. Google reports that because so many sites are now secure, they will begin to flag the insecure sites with a prominent red warning.

Additionally Chrome will stop displaying the green icon for secure websites. The reasoning behind this decision is that HTTPS should be considered the default state of a website, particularly now that so many websites are secure. User expectations should be that a site is secure. Thus it makes sense that a warning should be reserved for a dangerous situation, not for a safe situation.

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